“Room” Lactation consultants

For Nike and Veronique (both lactation consultants and owners of Room), I embarked on creating a brand identity. I crafted a timeless and modern logo, subtly incorporating the subject matter. The name Room (means cream in Dutch) provided an opportunity to play with the two O’s, symbolizing both a baby and two breasts. A perfect fit for Room.

For the website, I began with a mobile-first functional design, which was discussed with the client. From there, we explored how to realize this site within a Weebly environment. While it’s a user-friendly CMS for the client, it presents challenges for designers due to its limitations. Despite this, with a balanced color palette and attention to typography and imagery, we successfully crafted a visually pleasing, mobile-friendly, and functional website. Visit www.welkombijroom.nl to see the result.

Theatergroup Lava

Theatergroup Lava is a collective that has been creating tragicomic theater productions since 2017, on special locations in and around Haarlem. since its founding, I have been responsible for all design work: website, corporate identity, posters, and social media. Here’s a small selection. www.tglava.nl